Online Booking Pages for Therapists and Coaches
Simple appointment booking for solo practitioners. Clients self-schedule. Reminders send automatically. You stay present with your work.
The admin burden that runs alongside every session
New clients don't know how to book — so they don't
Someone finds you on Psychology Today or through a Google search. They click through to your website and see a phone number and an email address. They want to reach out — it's 9pm. They close the tab and tell themselves they'll try again in the morning. Often they don't.
An always-available booking page removes that gap. It works at midnight, on weekends, in the moments when someone decides they're ready. Not a phone call. Not a day's wait for an email reply. Just a clear, simple list of available times they can act on immediately.
Existing clients reschedule by text and email
If you see 20 regular clients a week, you're probably handling 3–5 reschedule requests in that time. Each one arrives as a message, then a back-and-forth to find a new slot, then a calendar update, then often a new confirmation sent manually.
This happens during sessions, between sessions, and on days off. It's the kind of administrative noise that makes it hard to be fully present. When clients can reschedule themselves — from their own confirmation email, at any time — it stops arriving in your personal space.
No-shows cost you a full session slot
A session that no-shows is not just a missed appointment — it's the slot that could have been given to someone waiting, plus the preparation time, plus the disruption to your afternoon. Automatic reminders aren't about chasing clients. They're about making it easy for them to show up. Most no-shows happen because someone forgot, not because they didn't want to come.
How therapists and coaches use Cartoply
A booking page your clients can find and use
Your booking page shows available session slots in the client's own timezone. They pick a time, confirm, and receive an immediate confirmation email and calendar invite. No account needed on their end. No app to download. Works cleanly on a mobile phone, which is how most people will arrive.
Session types: set up every appointment you offer
Create separate booking types for each format you offer — initial consultation, regular 50-minute session, 90-minute first appointment, or anything else. Each has its own name, duration, and price. Clients see exactly what they're booking before they confirm.
Automatic reminders that reduce no-shows
When a client books, a confirmation email goes out immediately. A reminder follows 24 hours before the session, and another 2 hours before. These send automatically — neither you nor the client needs to do anything after the initial booking.
Collect payment when clients book
Set a price on any session type and Cartoply collects payment at booking via Stripe. The client picks a time, enters their card details, and the session is confirmed. No invoice to send. No payment to chase afterwards. Particularly useful for coaches who prefer payment confirmed before a session begins.
Cancellations and rescheduling — handled by the client
When a client needs to cancel or reschedule, they can do it themselves via the link in their confirmation email. The slot reopens automatically in your booking page. You receive a notification — no back-and-forth required from either side.
Embed the booking page on your website
Clients can book directly on your website without being taken to a separate page. The embed is a short code snippet — copy, paste into your site, done. No web developer needed. How to embed a booking page on your website →
For therapists and counsellors
For regular session work, Cartoply handles recurring availability simply: set your standard weekly slots once and they're available every week without any extra setup. When your schedule changes — a week off, a new available slot — you update your calendar and the booking page reflects it automatically.
The booking experience is often the first contact a new client has with your practice. It should feel calm and accessible — not clinical, not complicated. Your booking page shows what's available, the client picks a time, and they receive a clear confirmation. That's the complete experience from their side.
Cartoply handles the scheduling layer. For session notes, treatment records, and anything clinical, it works alongside your existing tools — SimplePractice, TherapyNotes, Jane App, or whatever you currently use. If you're switching from another scheduling tool, our Calendly alternative guide covers what to expect.
For life coaches and business coaches
Many coaches offer a free 20–30 minute discovery call as the starting point for new clients. Create a separate booking type for this — zero friction for someone who's considering working with you. From the same booking page, clients can see your paid session options, so they understand what the ongoing relationship looks like before they commit.
For coaches who collect payment upfront, Cartoply handles this at booking via Stripe — no invoice to send, no separate payment step. Set different prices for a 60-minute coaching session, a 30-minute check-in, and a 90-minute strategy session. Each has its own booking type with its own price and duration.
When you're running your practice alone, your time is your work. Every hour on booking admin is an hour not spent with a client. Cartoply removes that admin layer without requiring a full practice management subscription to do it.
What Cartoply does — and what it doesn't
Cartoply focuses on one thing — making it easy for clients to book time with you and easy for you to manage that schedule. For everything else a practice needs — clinical notes, billing, compliance — it works alongside the tools you already use.
| Cartoply handles | Use your practice management tool for |
|---|---|
| Client self-scheduling and booking links | Session notes and treatment records |
| Google Calendar and Outlook sync | Insurance billing and superbills |
| Automatic confirmation emails | HIPAA-compliant data storage |
| Session reminders (24hr and 2hr before session) | Client intake assessments |
| Multiple session types with different durations | Telehealth video hosting |
| Payment collection at booking (Stripe) | Client portal and progress tracking |
| Self-service cancellation and rescheduling | Clinical reporting and outcome measures |
| Embedding your booking page on your website | — |
If you're currently using SimplePractice, TherapyNotes, or Jane App for practice management, Cartoply sits alongside those tools as your client-facing booking layer.
How to set up your booking page
Setting up a Cartoply booking page takes about 10 minutes — connect your calendar, name your session types, and you have a link you can start sharing with clients straight away. No website required to start.
- 1
Create a free Cartoply account
No credit card needed.
- 2
Connect your Google Calendar or Outlook
Cartoply reads your availability automatically — no manual updates needed.
- 3
Create your session types
Name them, set the duration, and add a price if you want to collect payment at booking.
- 4
Set your available hours
Choose the days and times you see clients.
- 5
Copy your booking link and share it
Add it to your email signature, your Psychology Today profile, or your website.
- 6
Optional: embed the booking page on your website
Clients can book without leaving your site. The embed code is copy and paste — no developer needed.
Most therapists and coaches have their first booking page live within 15 minutes. Your clients can start self-scheduling the same day.
Frequently asked questions
How do therapists take online bookings?
Therapists create a booking page on Cartoply listing their available session slots. Clients are given the link — via email, an email signature, a Psychology Today profile, or their website. They pick an available time and receive a confirmation email and calendar invite automatically. No back-and-forth required. Cartoply works alongside — not instead of — your practice management software, handling the booking layer only.
Is Cartoply HIPAA compliant?
Cartoply handles appointment scheduling and is not a HIPAA-compliant system. It does not store clinical data, session notes, or sensitive health records. For HIPAA-compliant record storage and practice management, therapists use dedicated tools such as SimplePractice or TherapyNotes. Cartoply is used alongside those tools as the client-facing booking layer — it manages when a session is booked, not what happens clinically.
What is the best booking software for private practice?
Most private practices use two tools: a practice management system (SimplePractice, Jane App) for clinical records and billing, and a booking tool for client-facing scheduling. For appointment scheduling specifically, Cartoply lets clients self-book, sends automatic reminders, and collects payment at booking — without requiring a full practice management subscription. If you already have a practice management tool and need a simpler booking page alongside it, Cartoply fits that role.
Can coaches collect payment when clients book a session?
Yes. Set a price on any session type and Cartoply collects payment at booking via Stripe. The client selects a session, enters their card details, and the booking is confirmed. Payment processes automatically. This works for discovery calls, coaching sessions, strategy sessions, or any paid appointment — each with its own price and duration.
How do I add a booking page to my therapy website?
Two options: share a booking link that takes clients to your Cartoply booking page, or embed the booking widget directly on your website using a short code snippet. Neither requires a web developer — the embed code is copy and paste. Clients who book via the embed stay on your website throughout. Both options send the same automatic confirmation when a session is booked.
How do I reduce therapy appointment no-shows?
Cartoply sends an automatic confirmation email when a client books, a reminder 24 hours before the session, and a second reminder 2 hours before. These send automatically — no manual follow-up required on your end. Most no-shows happen because clients forget, not because they've changed their mind. A well-timed reminder is the simplest fix, and it handles most of the problem.
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